Our Story
As moms from different parenting stages, we’ve seen firsthand how movement shapes kids’ confidence, health, and happiness. With children ranging from toddlers to teens, we understand the challenge of finding clothes that balance comfort, style, and motivation.
We noticed a gap — activewear stylish enough for kids to love, yet comfortable enough to feel like a second skin. Not just for sports, but for everyday life — for kids who run, jump, stretch, and dream.
That’s why we created Parfum de Fit: a brand that feels as natural as wearing a fragrance — subtle yet powerful, inspiring kids to move without pressure .
-- The Founders Claire & Emma
The Dream We’re Creating
Parfum de Fit is more than activewear. It’s a lifestyle, a mindset, a movement.
- For teens who love to move — and for those who don’t yet know they do.
- For boys and girls who want to be stylish and comfortable.
- For parents raising a generation that sees fitness as freedom.
Because movement isn’t just something you do — it’s something you become.
The Essence of Parfum de Fit
As effortless as a scent
As effortless as a scent
As effortless as a scent
Our premium fabrics are light, breathable, and natural, blending seamlessly into kids' daily lives.
Movement is an emotion
As effortless as a scent
As effortless as a scent
Fitness isn’t about competition, it’s about feeling alive, strong, and limitless.
Fashion meets motion
As effortless as a scent
Fashion meets motion
Kids shouldn’t choose between looking good and feeling good. We bring style, confidence, and performance together.
Engineered for sports, designed for style.
Yoga
Tennis
Tennis
Flow with Freedom.
Ultra-soft, stretch-friendly pieces designed for balance, breath, and confidence — perfect for every pose, from first stretch to full flow.
Tennis
Tennis
Tennis
Court Confidence.
Lightweight, high-performance styles built for speed, precision, and style — so kids look sharp and feel unstoppable on and off the court.
Golf
Tennis
Running
Play with Precision.
Classic meets modern with breathable, flexible designs that bring comfort and polish to every swing on the course.
Running
Figure Skating
Running
Chase Every Motion.
Performance-driven gear that moves with energy — light, breathable, and built for kids who run, race, and play without limits.
Figure Skating
Figure Skating
Figure Skating
Grace in Motion.
Elegant, flexible designs that blend beauty and performance — crafted for kids who dream big and glide with confidence.
Ski
Figure Skating
Figure Skating
Power on the Slopes.
Premium cold-weather gear engineered for warmth, movement, and bold style — keeping every young skier ready for adventure.